Every celebrity has their own style. It is very important for them to have their own unique fashion so that people can easily recognize and remember them. Nowadays there are so many popular people that it is really hard to actually make an impression without making some kind of scene.
On the other hand, fashion is something very specific and different for everybody and that’s why it is very easy to be different than the rest of them without having to do something extraordinary. It is true that people remember bad things more easily, but it would be good if actually people start relating with you things like good fashion and style.
The easiest possible way to become unique is to wear fashionable clothes and jewelries. For example, if one celebrity is always using jewelry made out of ruby then soon people will start connecting this gem only with her. Thus, if another celebrity shows up with the same kind of jewelry people may think that she is imitating the first person. This will be very good because this means that people already have a certain vision for the specific person and remember them for some reason.
Sometimes celebrities may do exactly the same – never wear jewelry. If one continues doing so for a long time then sooner or later people will notice that and will draw their attention to her or him. Once he has got their attention he can do whatever he wants – for example, say that this is his way to support the poor or to send another message to the world. This will be a very successful and good branding indeed.
Other people decide to always use the accessories of a certain brand. Thus the prestige of the trademark they are using can also be transferred to the person himself, which can give the celebrity a very quick and good start. The more famous the brand is, the better the effect will be. But this is never easy – the owners of the marks know their price and will not put their name on just a random person. Once you manage to persuade them though you can be sure that people will definitely notice you!